B.A. in Digital Communication and Social Media for Management

DIGITAL COMMUNICATION AND SOCIAL MEDIA FOR MANAGEMENT is a programme for individuals who want to understand the mechanisms of communication in the digital world and learn how to apply them in business, marketing, and brand management.

This programme is for you if:

• you are interested in social media and want to understand their business foundations,
• you are looking for a practical, modern, and international degree programme,
• you are considering a career in marketing, advertising, communication, or the digital industry,
• you want to acquire competencies that are among the most in-demand on today’s labour market.

WHAT WILL YOU LEARN?
During your studies in the DIGITAL COMMUNICATION AND SOCIAL MEDIA FOR MANAGEMENT programme, you will acquire competencies that will enable you to operate professionally in the world of digital communication.

Content creation and communication
You will learn to:

• create engaging contents (copywriting, storytelling, content marketing),
• understand the basics of graphic design and visual communication,
• use trends and consumer insights in communication strategy,
• build brand image in the digital space (e-branding).

Digital marketing and advertising
You will become familiar with practical tools used by digital marketing professionals (Facebook/Instagram Ads, TikTok Ads, Google Ads, LinkedIn Ads). You will learn how to:

• plan advertising campaigns,
• optimise marketing activities,
• design online communication strategies.

Strategy and communication management
You will learn to:

• plan communication and online marketing strategies,
• manage digital and social media projects,
• coordinate collaboration with influencers,
• design professional influencer marketing campaigns,
• respond to image and reputation crises in social media,
• work in creative and project-based teams.

Data analysis and online research
You will develop analytical competencies that are essential in modern marketing:

• analysing data and statistics from social media,
• conducting online research and presenting findings,
• auditing communication and marketing activities,
• using analytical tools to study consumer behaviour,
• planning and optimising campaigns based on data.

Marketing technologies
You will become familiar with tools used in modern marketing:

• CRM systems,
• marketing automation tools,
• digital communication management tools.

Who will teach you?

During your studies in the DIGITAL COMMUNICATION AND SOCIAL MEDIA FOR MANAGEMENT programme, you will meet people who do and create the digital every day – not in theory, but through real campaigns, projects, and market activities. They are among the best in the industry: business owners and professionals managing brands that achieve outstanding market success. This means that you learn directly from those who best understand the industry, its pace, and current trends.

Classes are delivered by:

• digital industry practitioners working in agencies, media houses, marketing departments, and technology companies,
• experts in performance marketing, social media strategy, communication, and research,
• lecturers from international universities who introduce students to the global context of digital activities,
• representatives of leading digital companies, who ensure that the study programme remains continuously updated.

Lecturers and experts

Our Programme Board has a real impact on the curriculum delivered during the studies, ensuring that it remains at the highest level in terms of both knowledge and practical relevance.

• prof. dr hab. Bogdan Gregor - a member of the Programme Board
  A leading authority in marketing, marketing research, and e-commerce.
• prof. dr hab. Wojciech Grzegorczyk – a member of the Programme Board
  A leading authority in marketing strategy and international marketing.
• dr Kinga Stopczyńska – the Head of the Programme, lecturer
  An expert in social media and influencer marketing, combining extensive business experience with teaching in public relations, storytelling, crisis communication, and social media strategy.
• dr Bartłomiej Kurzyk – a member of the Programme Board, lecturer
  A specialist in marketing communication and digital media.
• Agata Banaszkiewicz (Digitalk CEO) – a member of the Programme Board, guest lectures
  An expert in marketing strategies, digital processes, and project management.
• Olgierd Cygan (Future.Company CEO) – a member of the Programme Board, guest lectures
  One of the most experienced digital transformation experts in Poland.
• Karina Hertel (BrandLift CEO) – a member of the Programme Board, guest lectures
  An expert in influencer marketing specialising in social media trends, data, and martech technologies.
• Michał Hertel (BrandLift CEO) – a member of the Programme Board, guest lectures
  An expert in communication strategy, digital marketing, and digital transformation.
• Jarosław Miszczak (Bluerank CEO) – a member of the Programme Board, guest lectures
  An SEO, performance marketing, and customer journey specialist, who introduces students to advanced online advertising tools and digital project management.

Why is this important?
During your studies:

• you learn from practitioners who know the industry ‘from the inside’,
• you acquire real competencies, not only theoretical knowledge,
• you work with tools used in top marketing companies,
• you study in English, which increases your competitiveness on the job market,
• you develop creativity, analytical thinking, and managerial skills at the same time.

 The main courses:

• Marketing Communication
• Influencer Marketing
• Inbound Marketing
• Basics of Media
• Digital Business Design
• Market and Marketing
• Digital Economy and Commerce
• Data Protection and Cybersecurity
• Market Research and Data-Driven Decisions
• Social Media Management
• Social Media Toolbox
• Social Media Ads and Analytics
• Customer Behaviour and Experience
• Managing Innovation in a Modern World
• Storytelling

The full study programme can be found here.

Profile of the graduate

As a graduate of the DIGITAL COMMUNICATION AND SOCIAL MEDIA FOR MANAGEMENT programme, you will be able to:

• strategically use all key social media platforms,
• plan, run, and analyse social media campaigns,
• create contents tailored to audiences and current trends,
• understand consumer behaviours and anticipate customers’ reactions,
• respond to image and reputational crises,
• work both in teams and independently as a social media manager,
• operate on the brand side, in agencies, or as a freelancer.

What next?
 

After graduation, you can work as:

• Internet Marketing Manager
• Advertising/Promotion/PR Manager
• Digital/Social Media Manager
• Product Manager
• Web Content Manager
• Social Media Specialist
• Advertising Specialist
• Interactive Media Specialist
• Public Relations Specialist
• Digital Marketing Specialist
• Content Manager
• Social Media Strategist
• Community Manager

Your further development path
Upon completing the DIGITAL COMMUNICATION AND SOCIAL MEDIA FOR MANAGEMENT programme at the Faculty of Management, University of Lodz, you will be able to:

• continue your Master’s (second-cycle) studies at the Faculty of Management, University of Lodz,
• further develop your competencies through postgraduate studies and specialised professional courses,
• begin your career in marketing agencies, technology companies, media organisations, or marketing departments of global corporations.

Understand the world of digital communication.
Learn how to manage it.
Become a strategist of the future.

ENTRY REQUIREMENTS

The programme is intended for a group of 30-35 students. Participation in the programme requires that a tuition fee is paid by all students: from the EU (including Poland) and from outside of the EU.

Recruitment process:

The candidates are requested to register here.